Havas AG

Havas AG is a one-of-a-kind company in Switzerland, distinguished by the integration of creativity, media, and customer experience within a single unit. With Villages in Geneva and Zurich, Havas AG strives to make a meaningful difference for brands and businesses through collaboration. The company pursues a clear vision: developing effective solutions built on the needs of its clients. This integrated approach makes it possible to work more effectively and efficiently while fostering a positive corporate culture at the same time.

One outstanding feature of Havas AG is its understanding of the Swiss market landscape. With the "Brand Predictor", the largest brand perception study in Switzerland, the company offers deep insights into how Swiss consumers perceive brands. Every year, more than 400 brands across 30 categories are evaluated, delivering crucial findings for brand management.

Havas AG has also gathered some remarkable insights about brand value: according to surveys, a considerable number of brands could disappear without anyone noticing. It is also noteworthy that 80% of companies believe they deliver superior experiences, while only 8% of customers agree. This gap illustrates the need for companies to focus on meaningful brand interactions.

The company uses the "Meaningful Brand Idea" approach, which serves as a strategic foundation and enables it to define the value of a brand that encompasses functional as well as emotional and collective benefits. This methodology ensures that Havas AG's marketing strategies are not only effective but also relevant to consumers.